For startups, acquiring the first 100 customers can be an uphill battle. Many entrepreneurs believe they must build a fully functional product to validate market adoption. However, there is an alternative and effective approach – obtaining signed letters of intent.…
As a corporate entrepreneur, I have had the opportunity to witness the journey of numerous startups within large organizations. Recognizing the crucial need for a comprehensive roadmap to guide these ventures, I have developed a model consisting of six distinct…
To measure a startup without any metrics typically used in an established company (like ROI or market share), you need an approach that targets “leading” indicators. You need things that predict market success. Most teams start with market forecasts and work backwards…
My goal is to help large organisations innovate by building new, durable business models. The sad thing that I see is that most corporate startups die after the Minimum Viable Product (MVP) stage. This is mainly because corporate startups tend…
Most startups launching a new product use a similar product development process, as shown in this illustration: What’s wrong with this picture? At first glance, this picture seems helpful and benign, illustrating a process of getting a new product into…
For the last 100 years, if you want to learn how to go from an idea to a business, the answer from educators and investors has simply been, “Well, go out and research and then write a business plan and…
Do I have product/market fit? If you’re wondering that, you usually haven’t achieved it yet. In fact, you quickly realise when you have product/market fit. Many entrepreneurs recognise it immediately, because it’s like a “flywheel” starting to turn. This is…
For the past few months, I have been working as a Startup Development & Marketing intern at BW Ventures. This was an incredibly fun and instructive period. I got to experience different facets of entrepreneurship, as Maarten van Kroonenburg closely…
We kunnen niet ontkennen dat we in een veranderende wereld leven. Technologie en software hebben ervoor gezorgd dat bedrijven er tegenwoordig heel anders uit zien dan vroeger. Dit proces van verandering zal blijven voortduren en ingrijpende gevolgen hebben. Prognoses laten…
Zoals enkelen van jullie weten, heb ik vroeger een online maffiaspel gecreëerd via een extern platform. Op een gegeven moment verdiende ik er wat geld aan en was mijn hobby een betaalde baan geworden. De ambitie om geld te verdienen…
