Category Startup
I delve into the startup ecosystem on my blog, combining my expertise in lean startup methodologies and customer development to spotlight innovation and entrepreneurship. Startups embody the forefront of business, where fresh ideas and technologies emerge. I aim to reveal the keys to startup success or failure, including funding tactics and market strategies, while sharing founder stories and pivotal lessons. This comprehensive view into the startup world offers essential insights for aspiring entrepreneurs and those curious about business innovation. By dissecting trends and practices, my blog is a go-to resource for navigating the startup landscape, emphasizing the importance of understanding risks, seizing opportunities, and the entrepreneurial spirit. My mission is to inspire, educate, and connect with a community eager to innovate and transform the marketplace.

The 6 maturity levels of every startup
Startups often face significant challenges transitioning from idea inception to scaling successfully. A common pitfall is misaligned priorities at different growth stages, leading to stagnation or failure. To address this, I’ve developed a six-phase maturity model designed to guide startups…

The 25 most important SaaS trends that will shape the future of businesses and drive global innovation in 2025
The Software as a Service (SaaS) industry is on the brink of a transformative evolution. In 2025, businesses across the globe will rely on SaaS not only as a tool to optimize daily operations but as a strategic cornerstone for…

What are the 11 value propositions by Alex Osterwalder?
In today’s competitive market, having a strong value proposition is crucial for the success of your business. A value proposition is a concise statement that communicates the unique benefits and value your product or service offers to your customers. It…

How Microsoft saved Apple in 1997: survival, strategy, and unexpected alliances
In 1997, Apple was teetering on the edge of collapse, losing $1 billion annually and just 90 days away from bankruptcy. Then came an unexpected savior: Microsoft. With a $150 million cash infusion, Microsoft—Apple’s fiercest competitor—helped revive its rival. While…

Startup Orphans Decoded
In the bustling world of startups, there’s a little-discussed category known as “Startup Orphans.” These are companies that, despite securing venture capital, fail to meet the grandiose expectations set for them, often leaving them in a unique limbo. However, understanding…

Why you should talk to customers, without closing a deal
Once upon a time, there was a company. A company that really understood its customers and sold products that the customer wanted. The company started to grow. Managers joined, processes were set up and systems were put in place. The…

How To Acquire Your First 100 Customers As A Startup
For startups, acquiring the first 100 customers can be an uphill battle. Many entrepreneurs believe they must build a fully functional product to validate market adoption. However, there is an alternative and effective approach – obtaining signed letters of intent.…

How to evaluate the progress of a startup when you have zero customers or revenue
To measure a startup without any metrics typically used in an established company (like ROI or market share), you need an approach that targets “leading” indicators. You need things that predict market success. Most teams start with market forecasts and work backwards…

Startup jargon van A tot Z: Startup taal in het “gewoon” Nederlands
Het is tijd voor een open-deur-beleid over de steeds groeiende jargon van het startup-ecosysteem. Hierbij de meest verwarrende startup terminologie ontcijferd. Als praten over de onderwerpen zoals de metaverse, intrapreneurship of acqui-hires je de pet boven gaat, lees dan deze…

Why startups should not use product development as a guideline
Most startups launching a new product use a similar product development process, as shown in this illustration: What’s wrong with this picture? At first glance, this picture seems helpful and benign, illustrating a process of getting a new product into…

The wrong approach to entrepreneurship in a nutshell
For the last 100 years, if you want to learn how to go from an idea to a business, the answer from educators and investors has simply been, “Well, go out and research and then write a business plan and…

Gritd: Revolutionizing the Startup Ecosystem in The Netherlands
Next week, I start at a new employer, Gritd, to make startups more successful. But why do I think this organisation is ideally suited to grow startups? I’m happy to explain that to you in this blog post. If startups…

Deze drie factoren heeft jouw start nodig om succesvol op te schalen
Ongeveer twee maanden geleden heb ik in een blogartikel geschreven hoe je met een goed idee een onderneming kunt starten. Nu heb je succesvol jouw idee op de markt gebracht en is je onderneming klaar om op te schalen, oftewel voluit in…

Hoe bouw je een business met een goed idee?
In mijn vorige blogpost heb ik geschreven hoe je in een korte tijd veel ideeën kunt genereren. Nu heb je uiteindelijk het meest veelbelovende idee eruit gepikt en je wilt hiermee de markt op gaan. Je wilt geld gaan verdienen…