I’ve written an ebook to help you guide towards product/market-fit.
Floris Meulensteen
Startup Orphans Decoded
In the bustling world of startups, there’s a little-discussed category known as “Startup Orphans.” These are companies that, despite securing venture capital, fail to meet the grandiose expectations set for them, often leaving them in a unique limbo. However, understanding…
How banks create money “out of thin air” and the dilemmas this causes
Interestingly, the question of “Where does money actually come from?” is rarely discussed in education, despite money playing a crucial role in almost all aspects of our lives. Most people believe that money is created by the government, but that’s…
The Full Journey of a Corporate Startup: The Six Phases of Maturity
As a corporate entrepreneur, I have had the opportunity to witness the journey of numerous startups within large organizations. Recognizing the crucial need for a comprehensive roadmap to guide these ventures, I have developed a model consisting of six distinct…
Why you should talk to customers, without closing a deal
Once upon a time, there was a company. A company that really understood its customers and sold products that the customer wanted. The company started to grow. Managers joined, processes were set up and systems were put in place. The…
What is EBITDA?
Every marketer comes across the term “EBITDA” from time to time. When I was immersing myself in this topic, I decided to turn it this information into an article so everybody can understand it. So… what is EBITDA? EBITDA is…
How To Acquire Your First 100 Customers As A Startup
For startups, acquiring the first 100 customers can be an uphill battle. Many entrepreneurs believe they must build a fully functional product to validate market adoption. However, there is an alternative and effective approach – obtaining signed letters of intent.…
How to evaluate the progress of a startup when you have zero customers or revenue
To measure a startup without any metrics typically used in an established company (like ROI or market share), you need an approach that targets “leading” indicators. You need things that predict market success. Most teams start with market forecasts and work backwards…
The 6 maturity levels of every (corporate) startup
My goal is to help large organisations innovate by building new, durable business models. The sad thing that I see is that most corporate startups die after the Minimum Viable Product (MVP) stage. This is mainly because corporate startups tend…
The power of innovation
We live in challenging times. The aftermath of the corona crisis is visible. Inflation is skyrocketing. People have less to spend, companies are going bankrupt and governments are running budget deficits. There is a high probability that an economic recession…
Startup jargon van A tot Z: Startup taal in het “gewoon” Nederlands
Het is tijd voor een open-deur-beleid over de steeds groeiende jargon van het startup-ecosysteem. Hierbij de meest verwarrende startup terminologie ontcijferd. Als praten over de onderwerpen zoals de metaverse, intrapreneurship of acqui-hires je de pet boven gaat, lees dan deze…