Hi, I am Floris

As a dedicated startup developer, I am now channeling my efforts towards driving impactful changes in the field of mental health.

Overcoming challenges and creating new paths

My life has been deeply influenced by facing big challenges, such as my parents’ health problems, being bullied, and dealing with a psychotic and bipolair disorder myself. These experiences have made me very empathetic and strong. Now, I want to use what I’ve learned to help in the field of mental health. By sharing my story, I hope to bring comfort and support to others facing tough times. I’m currently working to build a supportive online community that values kindness, empathy, and being open about our struggles. My goal is to create real connections, using my experiences to help others become more resilient, grow personally, and work together for meaningful improvements in mental health.

My History

Recent work experience

My career has focused on developing startups and evaluating business ideas for investment, honing a skill set that I now apply in a new context within the mental healthcare sector. Using a strategic approach based on data analysis, I determine the viability of ideas, driving change and innovation to make a significant impact.

With IkHebEenLabel.nl, I aim to provide a platform where people can openly discuss their mental health, find support, and learn from each other. We are a community where empathy, understanding, and the power of shared experiences are at the heart of everything we do.

In April 2023, I started my own company called Millstone. As a freelancer I help startups with growing their customer base.

In November 2022, I began working as a Growth Marketer at Bundl. During my time at this firm, I developed and marketed new business models for large organisations.

In December 2021 to November 2022, I worked as a Product Developer at Gritd, an organisation aiming to help more startups grow into scale-ups. My role at Gritd was to make the training courses more known to the target audience such as startup mentors, programme managers and investors. I was also responsible for marketing reports that allow you to track the growth of startups and helped facilitate accelerator programmes for entrepreneurs.

From January 2020 to December 2021, I worked as a Venture Builder within DSG. With this job title, I was responsible for developing new business models in the renovation industry. We did this by coming up with concepts and then testing them at rapid speed with the target audience.

Recent education

I studied digital marketing management after studying business administration and accountancy. Due to this combination of fields, I am able to operate on both a creative and business level.

The most recent study I did was Marketing Management at the Fontys University of Applied Sciences. I was keen to learn how to establish a thriving business model through the internet. And that is exactly what this study taught me. During classes, we looked at innovations and trends, which helped me see the gaps in the market. I completed this study in 2021. 

I attended this study at the Avans University of Applied Sciences because it was broader than my previous study. Besides business economics, they also covered marketing, human resource management and law. During my study I found many subjects very interesting. Still, most subjects were not very innovative. After finishing my first year of Business Administration, I started looking at a new study.

From September 2011 to June 2014, I attended the Assistant Accountant study at the Summa College. After just one year of study, it became clear that I did not want to become an accountant later in life, as I found the work too monotonous. After completing this study, I started looking at the new opportunities for me at the Universities of Applied Sciences.

What you can expect: A personal approach to collaboration

Empathetic Understanding

Because of my own experiences, I can really understand and connect with people. This helps me find out what customers need, see new chances for businesses, and make plans that really speak to people.

Insightful Solutions

I’ve learned how important it is to focus on the real issues people face. This view helps me create offers that not only solve problems but also clearly show their benefits, connecting with people on a human level.

Innovative Growth

My journey of facing and overcoming difficulties inspires my creative and practical approach to growing businesses. This means I can find and reach the right people for your business, helping it grow just like I have.

Authentic Storytelling

My journey of facing and overcoming difficulties inspires my creative and practical approach to growing businesses. This means I can find and reach the right people for your business, helping it grow just like I have.

Touchpoints in our journey together

Together, we’ll uncover new horizons and innovate ventures, inspired by my journey of resilience and adaptability.

Our collaboration will streamline acquisition and retention, leveraging lessons from my life’s efficient use of resources.

We’ll agilely refine or pivot your business strategy, mirroring the personal transformation I’ve experienced.

By automating marketing and sales, we enable scalable growth, reflecting my path towards impactful, sustainable success.

Explore how my personal journey can drive your business success