Most startups launching a new product use a similar product development process, as shown in this illustration: What’s wrong with this picture? At first glance, this picture seems helpful and benign, illustrating a process of getting a new product into…
For the last 100 years, if you want to learn how to go from an idea to a business, the answer from educators and investors has simply been, “Well, go out and research and then write a business plan and…
Next week, I start at a new employer, Gritd, to make startups more successful. But why do I think this organisation is ideally suited to grow startups? I’m happy to explain that to you in this blog post. If startups…
Calculating average customer value (Customer Lifetime Value) and average acquisition cost (Customer Acquisiton Cost) is perhaps the most important step in data-driven marketing. Many Dutch people are reluctant when it comes to spending money on marketing. But it doesn’t have…
In my previous blog post, it became clear that the journey to explore new business ideas is not linear and is totally different from managing existing business. In this article, I outline five myths surrounding the innovation journey that can…
The most successful companies are organisations that keep reinventing themselves when faced with disruption. They are actively transforming business ideas that matter to customers, embedded in scalable and profitable business models. At the same time, they excel at driving existing…
Technology is deeply rooted in almost all aspects of our daily lives. According to research, people worldwide spend an average of 6 hours a day online. At the same time, people are increasingly expressing concerns about how technology is used…
The world is changing rapidly. The cause must mainly be attributed to the rapid advance of technology. Throughout history, there have been many companies that were unwilling or unable to imagine the changing zeitgeist, resulting in bankruptcies. At the same time,…
Bedrijven erkennen overal de noodzaak om meer klantgericht te worden, maar worstelen om te bepalen hoe ze dit kunnen bereiken. Een revolutionaire nieuwe prijsaanpak, genaamd FairPay, kan helpen dit doel te bereiken door een radicale verschuiving van hoe producten en…
Het is bijna 2020. De ontwikkelingen op digitaal gebied gaan sneller dan ooit. Voor iedere marketeer brengt dit kansen met zich mee, maar ook uitdagingen. Ook komend jaar gaat de concurrentie heftig worden, en zal de klant meer verwachten. Daarom is…
