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Why startups should not use product development as a guideline
Most startups launching a new product use a similar product development process, as shown in this illustration: What’s wrong with this picture? At first glance, this picture seems helpful and benign, illustrating a process of getting a new product into…
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The wrong approach to entrepreneurship in a nutshell
For the last 100 years, if you want to learn how to go from an idea to a business, the answer from educators and investors has simply been, “Well, go out and research and then write a business plan and…
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What is product/market fit and how do you measure it?
Do I have product/market fit? If you’re wondering that, you usually haven’t achieved it yet. In fact, you quickly realise when you have product/market fit. Many entrepreneurs recognise it immediately, because it’s like a “flywheel” starting to turn. This is…
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Gritd: het revolutioneren van het startup-ecosysteem in Nederland
Volgende week begin ik bij een nieuwe werkgever, Gritd, om startups succesvoller te maken. Maar waarom denk ik dat deze organisatie ideaal geschikt is om startups te laten groeien? Dat leg ik je graag...
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How do you calculate the ROI of your marketing activities?
Calculating average customer value (Customer Lifetime Value) and average acquisition cost (Customer Acquisiton Cost) is perhaps the most important step in data-driven marketing. Many Dutch people are reluctant when it comes to spending money on marketing. But it doesn’t have…
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Five myths on how to turn an idea into a real business
In my previous blog post, it became clear that the journey to explore new business ideas is not linear and is totally different from managing existing business. In this article, I outline five myths surrounding the innovation journey that can…
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How does your organisation become invincible?
The most successful companies are organisations that keep reinventing themselves when faced with disruption. They are actively transforming business ideas that matter to customers, embedded in scalable and profitable business models. At the same time, they excel at driving existing…
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Personalisation: the biggest challenge for businesses
Technology is deeply rooted in almost all aspects of our daily lives. According to research, people worldwide spend an average of 6 hours a day online. At the same time, people are increasingly expressing concerns about how technology is used…
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De 5 technologische revoluties
De wereld verandert in hoog tempo. De oorzaak moet voornamelijk worden toegeschreven aan de snelle opmars van technologie. In de loop van de geschiedenis zijn er veel bedrijven geweest die geen voorstelling wilden of konden maken van de veranderende tijdgeest, met faillissementen tot het gevolg. Tegelijkertijd...
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Wat is FairPay en hoe kan deze prijsaanpak jouw omzet verhogen?
Bedrijven erkennen overal de noodzaak om meer klantgericht te worden, maar worstelen om te bepalen hoe ze dit kunnen bereiken. Een revolutionaire nieuwe prijsaanpak, genaamd FairPay, kan helpen dit doel te bereiken door een radicale verschuiving van hoe producten en…