Most startups launching a new product use a similar product development process, as shown in this illustration: What’s wrong with this picture? At first glance, this picture seems helpful and benign, illustrating a process of getting a new product into the hands of waiting customers. The process fits well with

For the last 100 years, if you want to learn how to go from an idea to a business, the answer from educators and investors has simply been, “Well, go out and research and then write a business plan and then you will know everything possible to actually start and

Do I have product/market fit? If you’re wondering that, you usually haven’t achieved it yet. In fact, you quickly realise when you have product/market fit. Many entrepreneurs recognise it immediately, because it’s like a “flywheel” starting to turn. This is an indicator that you have product/market fit: Customers buy your

Next week, I start at a new employer, Gritd, to make startups more successful. But why do I think this organisation is ideally suited to grow startups? I’m happy to explain that to you in this blog post. If startups succeeded more often, it would dramatically increase global economic growth.