Blog Articles
Why startups should not use product development as a guideline
Most startups launching a new product use a similar product development process, as shown in this illustration: What’s wrong with this picture? At first glance, this picture seems helpful and benign, illustrating a process of getting a new product into the hands of waiting customers. The process fits well with
The wrong approach to entrepreneurship in a nutshell
For the last 100 years, if you want to learn how to go from an idea to a business, the answer from educators and investors has simply been, “Well, go out and research and then write a business plan and then you will know everything possible to actually start and
What is product/market fit and how do you measure it?
Do I have product/market fit? If you’re wondering that, you usually haven’t achieved it yet. In fact, you quickly realise when you have product/market fit. Many entrepreneurs recognise it immediately, because it’s like a “flywheel” starting to turn. This is an indicator that you have product/market fit: Customers buy your
Gritd: Revolutionizing the Startup Ecosystem in The Netherlands
Next week, I start at a new employer, Gritd, to make startups more successful. But why do I think this organisation is ideally suited to grow startups? I’m happy to explain that to you in this blog post. If startups succeeded more often, it would dramatically increase global economic growth.
How do you calculate the ROI of your marketing activities?
Calculating average customer value (Customer Lifetime Value) and average acquisition cost (Customer Acquisiton Cost) is perhaps the most important step in data-driven marketing. Many Dutch people are reluctant when it comes to spending money on marketing. But it doesn’t have to be a bad thing to increase your marketing costs,
Five myths on how to turn an idea into a real business
In my previous blog post, it became clear that the journey to explore new business ideas is not linear and is totally different from managing existing business. In this article, I outline five myths surrounding the innovation journey that can hinder you from turning an idea into a real business.
How does your organisation become invincible?
The most successful companies are organisations that keep reinventing themselves when faced with disruption. They are actively transforming business ideas that matter to customers, embedded in scalable and profitable business models. At the same time, they excel at driving existing business. They live and work like a startup, while managing
Personalisation: the biggest challenge for businesses
Technology is deeply rooted in almost all aspects of our daily lives. According to research, people worldwide spend an average of 6 hours a day online. At the same time, people are increasingly expressing concerns about how technology is used and what it is used for. Discussions about security, privacy
The 5 technological revolutions
The world is changing rapidly. The cause must mainly be attributed to the rapid advance of technology. Throughout history, there have been many companies that were unwilling or unable to imagine the changing zeitgeist, resulting in bankruptcies. At the same time, there has been a global process of progress. In this
Wat is FairPay en hoe kan deze prijsaanpak jouw omzet verhogen?
Bedrijven erkennen overal de noodzaak om meer klantgericht te worden, maar worstelen om te bepalen hoe ze dit kunnen bereiken. Een revolutionaire nieuwe prijsaanpak, genaamd FairPay, kan helpen dit doel te bereiken door een radicale verschuiving van hoe producten en diensten worden geprijsd. Prijsstelling is niet een gebied dat leidinggevenden