Blog Articles

Startup Orphans Decoded

In the bustling world of startups, there’s a little-discussed category known as “Startup Orphans.” These are companies that, despite securing venture capital, fail to meet the grandiose expectations set for them, often leaving them in a unique limbo. However, understanding startup orphans can unveil potential opportunities and insights for both

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The Full Journey of a Corporate Startup: The Six Phases of Maturity

As a corporate entrepreneur, I have had the opportunity to witness the journey of numerous startups within large organizations. Recognizing the crucial need for a comprehensive roadmap to guide these ventures, I have developed a model consisting of six distinct stages of maturity. In this article, we will delve into

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Why you should talk to customers, without closing a deal

Once upon a time, there was a company. A company that really understood its customers and sold products that the customer wanted. The company started to grow. Managers joined, processes were set up and systems were put in place.  The company continued to do well for a while. Customers bought

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What is EBITDA?

Every marketer comes across the term “EBITDA” from time to time. When I was immersing myself in this topic, I decided to turn it this information into an article so everybody can understand it. So… what is EBITDA? EBITDA is a measure often used to analyse a company’s operational performance.

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How To Acquire Your First 100 Customers As A Startup

For startups, acquiring the first 100 customers can be an uphill battle. Many entrepreneurs believe they must build a fully functional product to validate market adoption. However, there is an alternative and effective approach – obtaining signed letters of intent. These letters can prove to investors that your solution sells.

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The Lifeline of Business: Truly Understanding Your Customers

Customers. Without them, the world of business would come to a screeching halt. From budding startups stretching their wings to giant enterprises ruling the industry, everyone dances to the tune of their customers. Yet, there’s a pervasive issue haunting many businesses: a profound misunderstanding or, worse, ignorance of their customers.

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The 6 maturity levels of every (corporate) startup

My goal is to help large organisations innovate by building new, durable business models. The sad thing that I see is that most corporate startups die after the Minimum Viable Product (MVP) stage. This is mainly because corporate startups tend to focus on the wrong things in relation to the

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The power of innovation

We live in challenging times. The aftermath of the corona crisis is visible. Inflation is skyrocketing. People have less to spend, companies are going bankrupt and governments are running budget deficits. There is a high probability that an economic recession is coming. The recurring economic crises do not make things

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Startup jargon van A tot Z: Startup taal in het “gewoon” Nederlands

Het is tijd voor een open-deur-beleid over de steeds groeiende jargon van het startup-ecosysteem. Hierbij de meest verwarrende startup terminologie ontcijferd. Als praten over de onderwerpen zoals de metaverse, intrapreneurship of acqui-hires je de pet boven gaat, lees dan deze startuplingolijst. – Sectoren – BiotechBiotech verwijst naar het samengaan van

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