Together with Hugo van Schaik I’ve written an ebook to help you guide towards product/market-fit.

Blog Articles

The 6 maturity levels of every startup

Startups often face significant challenges transitioning from idea inception to scaling successfully. A common pitfall is misaligned priorities at different growth stages, leading to stagnation or failure. To address this, I’ve developed a six-phase maturity model designed to guide startups systematically through their growth journey. This framework clarifies which metrics

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What are the 11 value propositions by Alex Osterwalder?

In today’s competitive market, having a strong value proposition is crucial for the success of your business. A value proposition is a concise statement that communicates the unique benefits and value your product or service offers to your customers. It is a promise you make to your target audience, highlighting

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Startup Orphans Decoded

In the bustling world of startups, there’s a little-discussed category known as “Startup Orphans.” These are companies that, despite securing venture capital, fail to meet the grandiose expectations set for them, often leaving them in a unique limbo. However, understanding startup orphans can unveil potential opportunities and insights for both

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How banks create money “out of thin air” and the dilemmas this causes

Interestingly, the question of “Where does money actually come from?” is rarely discussed in education, despite money playing a crucial role in almost all aspects of our lives. Most people believe that money is created by the government, but that’s not entirely accurate. Governments are responsible for producing physical forms

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Why you should talk to customers, without closing a deal

Once upon a time, there was a company. A company that really understood its customers and sold products that the customer wanted. The company started to grow. Managers joined, processes were set up and systems were put in place.  The company continued to do well for a while. Customers bought

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What is EBITDA?

Every marketer comes across the term “EBITDA” from time to time. When I was immersing myself in this topic, I decided to turn it this information into an article so everybody can understand it. So… what is EBITDA? EBITDA is a measure often used to analyse a company’s operational performance.

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How To Acquire Your First 100 Customers As A Startup

For startups, acquiring the first 100 customers can be an uphill battle. Many entrepreneurs believe they must build a fully functional product to validate market adoption. However, there is an alternative and effective approach – obtaining signed letters of intent. These letters can prove to investors that your solution sells.

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